Project Overview
AppAssist approached us looking for a cohesive, professional brand identity that could be applied seamlessly across Google static ads and Instagram marketing campaigns. They needed a design system that would reinforce their reputation as a trusted, supportive service while also driving engagement and visibility.
Our team was responsible for developing a versatile branding system, creating high-performing ad creatives, and managing the execution of Google and Instagram campaigns.
Challenges & Objectives
- Develop a strong, unified brand identity that would work effectively across multiple digital platforms.
- Ensure instant brand recognition by incorporating visual elements that convey support and reliability.
- Optimise ad creatives for engagement, ensuring compelling visuals and clear messaging across Google and Instagram.
- Source and integrate high-quality visual assets that align with the brand’s positioning.
- Manage ad deployment and performance tracking to ensure the best possible campaign results.
Our Approach
1. Branding System Development
We developed a versatile brand identity for AppAssist, featuring a lifebuoy icon to symbolise support and dependability. This branding was designed to be clean, professional, and adaptable to various ad formats.
2. Google Static Ads Design
Our design team created a suite of Google static ads in multiple formats to ensure optimal placement across display networks. Each ad was carefully structured to maintain consistency, maximise clarity, and align with the newly developed branding system.
3. Instagram Ad Design & Engagement Strategy
To increase visibility on Instagram, we designed scrollable ad creatives featuring dynamic imagery and structured content. Our team sourced relevant stock photography, applied branded design elements, and optimised layouts to enhance engagement.
4. Campaign Execution & Management
Beyond design, we managed the end-to-end campaign execution, including:
- Uploading and optimising ad creatives for both Google and Instagram.
- Ensuring seamless formatting and placement for different screen sizes and platforms.
- Monitoring early engagement data and refining creatives based on performance insights.
Results & Impact
The refreshed branding and structured ad campaigns enabled AppAssist to establish a stronger digital presence with measurable improvements in engagement and brand recognition. Key outcomes included:
- ✅ A cohesive, professional brand identity that reinforced AppAssist’s positioning as a trusted service provider.
- ✅ Higher engagement rates on Instagram, driven by visually compelling scrollable ads.
- ✅ A clear, structured approach to Google Ads, improving brand recall and audience targeting.
- ✅ Seamless execution and optimisation, ensuring the campaigns ran smoothly and performed effectively.
Deliverables
- ✔ Brand Identity Development
- ✔ Google Static Ad Design
- ✔ Instagram Ad Design & Marketing Strategy
- ✔ Campaign Management & Optimisation
By aligning branding, advertising, and digital strategy, we helped AppAssist establish a recognisable and effective presence across multiple platforms, ensuring long-term marketing success.